Jones Road Beauty partnered with infant formula brand Bobbie to launch the Sleepless Nights Kit, a first-of-its-kind collaboration. 

This partnership marks Jones Road Beauty’s first-ever collaboration with a baby brand, bringing together a duo of mom-founded companies with a shared mission: to provide new mothers with a much-needed confidence boost during a season of life that can feel exhausting. 

Both Bobbi Brown, Founder of Jones Road Beauty, and Laura Modi, Bobbie’s CEO and Co-Founder, set out to build companies rooted in helping women feel confident in their choices, whether feeding their babies or caring for themselves.

The kit’s goal is to empower new moms to feel good in their own skin, and feel good about how they’re nourishing their baby.

Bobbi Brown, founder of Jones Road Beauty, commented,

“My three sons are now grown, but I’ll never forget the exhaustion and exhilaration of being a new Mom while I was also launching a new business. At that time, I needed a makeup routine that was fast, fool-proof, and that gave me a quick confidence boost. That’s what my makeup philosophy was built on, and now, as a Grandmother of two, it hasn’t changed. We created the Sleepless Nights Kit to make any Mom feel better, from the inside out.”

The kit includes two new Jones Road products, as well as classic products, a compact mirror, and a Bobbie voucher.

The two new products are the Brightening Rich Eye Cream: a tinted under-eye balm to counter darkness, and a Lip Restore Overnight Mask, providing an intense moisture surge for your lips.

The JRB Hero Classic is the Jones Road Beauty Mini Miracle Balm, a tried-and-true hero product that adds glow anywhere you apply it.

This collaboration is about finding a moment to do one thing for yourself, and feel a little boost of confidence along the way.